Drew Cashmore is a retail and retail media strategist with two decades inside the category — in internal operating roles, and beside the retailers and brands working out what comes next. He is currently Chief Strategy Officer at Vantage — a technology platform connecting the disparate pieces of retail media and retail marketing into a unified operating system — and was formerly part of the executive team that built Walmart Connect.

His work is about the new operating model for retail — how retail media, AI, and a changing customer are converging into a different way of running the business, and how leadership teams turn that shift into strategy, org design, and change they can actually execute.

He writes The Retail Leapfrog Series, speaks on stages from NRF to IAB Europe, and advises retailers and brands navigating the transition. The writing is where the thinking gets tested; the talks are where it travels.